Home > News > JACQUEMUS SET ITS "L’AMOUR" SS21 RUNWAY SHOW IN A GIANT WHEAT FIELD IN PARIS
JACQUEMUS SET ITS "L’AMOUR" SS21 RUNWAY SHOW IN A GIANT WHEAT FIELD IN PARIS
栾亚歆 2020/07/26 Pageviews:1801

If fashion is about fantasy, Simon Porte Jacquemus's fantasy is that the world isn't actively battling a pandemic and luxury is worth the indulgence, even in an economic recession. On Thursday, Jacquemus presented his Spring 2021 collection via a live runway show complete with a socially-distant audience in a wheat field about an hour outside of Paris.

Last summer, Simon Porte Jacquemus presented his Spring/Summer 2020 collection in the middle of a beautiful lavender field in Provence, France. Known for his talent in storytelling and artistic visuals, the French designer decided to set his Spring/Summer 2021 runway show in a giant wheat field near Us in the French Vexin Regional National Park – an hour away from Paris.

Only 100 guests were allowed to attend the show due to France’s strict social distancing rules. Those who were invited were seated near the wood plank runway that ran 600 meters long, a setup Porte Jacquemus said was “meant to evoke authenticity as well as the brand’s more romantic side,”

Dubbed the “L’Amour” collection, the designer wanted to dedicate this range to his team. “What’s so beautiful about L’Amour is how it can endure – sometimes even grow stronger – in the absence of people being together,” he said in an Instagram post. Featuring soft shades of beige, ivory, white, mint green, gray and pink, the women’s offerings include summer-friendly maxi dresses, flowy wide leg pants and statement tops.

As for the men’s garments, Picasso motifs and cut-out hearts can be found on the blazers and shirts.

Entitled "L'Amour," the show was inspired by the way that love "can endure — sometimes even grow stronger — in the absence of people being together," said Jacquemus in a release. "Not long after my team was separated from each other, we were all in our homes feeling the desire to work, and a new vision of the collection emerged. We became a human chain, every step of the creative process executed with love."

Accessories include the Chiquito handbag and the new Chiquito Noeud, a variation of Jacquemus‘ bestseller.

Take a look at all the styles in the gallery above and watch the entire show here. Jacquemus’ SS21 collection will be available for pre-order starting on July 18 via the label’s website.

The collection was chock-full of Jacquemus signatures. There were slinky dresses with sexy straps showing up in unexpected places, and microbags in a range of shapes and materials. This season, the latter also got a few updates — tiny bags made of wicker, a leather picnic accessory that carried a single dinner plate and a tiny leather basket-like bag full of strawberries all made their debut.

Menswear featured subtly asymmetric jackets and detailing made to look like wooden tableware, and the whole collection was colored in muted tones that felt of a piece with the wheat field background.

Key Words

Jacquemus,unway show,“L’Amour” collection

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