In the 35 years since first becoming a member of the Chartered Society of Designers, and later founding the Style Coaching Institute®, Tracey has become an impactful thought-leader whose work is revolutionizing the world of image consultancy and influencing a global shift in the way people perceive the power of their appearance.
Tracey was the co-creator of STYLE COACHING™ and was the first and original STYLE COACH™. In the last 15 years, Tracey has dedicated herself to the ongoing success of new and aspiring Style Coaches™ from every corner of the globe.

Her genuinely kind and charismatic personality flows through all her interactions, and to everyone who meets her, it is clear that Tracey has a genuine love of people and a sincere wish to make a positive difference in their lives.
Tracey constantly challenges established ideas and practices but believes that, when it comes to style, inner confidence is the very best place to start! Tracey listens carefully to the needs of each Style Coach™ and her work revolves around continually developing the strategies that make their career visions possible.

Whether it’s providing one-to-one mentoring via Skype, brainstorming new ideas for training modules, or hosting live courses and seminars for larger groups, Tracey is constantly thinking of brilliant new ways to help others reach their full potential. Tracey has become an inspiration to many, not just because of her understanding of style, but for her beautiful personality, which truly embodies what it means to be an authentic Style Coach™.

A natural mentor and unabashed style-addict, Tracey keeps the team (and the wider Style Coaching™ community) updated on the latest seasonal must-haves, while pushing through self-limiting boundaries to discover what lies in that exceptional place just beyond their comfort zones!

Tracey is also a Life Coach and licensed NLP practitioner and has assisted countless individuals to manage their weight and stop smoking, enhance their appearance and boost their overall confidence and self-esteem. She has been through the life-changing challenge of battling breast cancer and soon hopes to incorporate all that she has learned from this experience into her work at the Style Coaching Institute®. Her hope is to be able to empower women going through similar struggles and help them to preserve their ‘sense of self, even through life’s toughest times.

In recognition of their revolutionizing work, not only by attaining excellence in their field but also by putting an emphasis on creating better lifestyles, Tracey and her partner Kate, were crowned ‘Health & Beauty Entrepreneurs of the Year’ in the 2019 NatWest Great British Entrepreneur Awards.